CEO
Maria Broman is our visionary CEO and guiding star – a forward-thinking force who knows the tourism industry inside and out and leads the way forward. She cares deeply about the people around her, excels at collaboration, and is driven by seeing the team grow.

FINANCE & ADMINISTRATION
Victoria has full control over everything from accounting and financial statements to ticket sales – and keeps an eye on the rest of us too. She’s our steady rock at the office, always helpful, considerate, and truly dependable.

HEAD OF MARKETING & COMMUNICATIONS
Sven is responsible for our overall marketing plan and ensures that all our communication and marketing efforts are aligned, regardless of the business area. With his unique combination of a strategic overview and hands-on drive, he manages to set direction while making things happen in the here and now.

DIGITAL STRATEGIST
Saleta showcases what makes Skellefteå unique to the world and creates a digital presence that attracts both visitors and new residents. She runs campaigns and is the central hub for Visit Skellefteå’s digital marketing and communication.

BUSINESS DEVELOPER – RETAIL, CITY CENTER & EVENTS
Maria thrives on the variety her role as city center manager offers and is passionate about collaboration. She leads the Retail & City Center Development business area and manages the BID Skellefteå project – our collaborative initiative aimed at earning the title of City Center of the Year 2026. Maria is also the program and event coordinator for Society Expo, SE 26 (until June 2026).

BUSINESS DEVELOPER – MEETINGS & EVENTS
Stina plays a key role in both strategic planning and execution – always with a strong focus on hospitality. She is responsible for our Convention Bureau and works to attract more major meetings and conferences to Skellefteå. She is passionate about developing Skellefteå as a sustainable destination for meetings and events.

BUSINESS DEVELOPER, TRAVEL TRADE & PRESS
Tim works to strengthen Skellefteå as an international destination. He collaborates closely with local businesses and entrepreneurs and contributes to the development of the region's tourism industry with a focus on long-term relationships and new opportunities.

SKELLEFTEÅ TOURIST CENTER
Anna is the embodiment of structure and organization, responsible for tourist information, ticketing setup, and coordination. She engages with both residents and visitors – digitally and in person – ensuring everything runs smoothly.

SKELLEFTEÅ TOURIST CENTER
Veronica assists with everything from tourist information to gift cards and tickets. She is in charge of events, manages communication with organizers, and ensures that our event calendar and Instagram account @skellefteatipsar are as complete and up-to-date as possible.

SKELLEFTEÅ TOURIST CENTER & ACTING CITY CENTER MANAGER
Julia is the store manager at Skellefteå Tourist Center, responsible for our beautiful product range, maintaining contact with local artisans, and curating the in-store displays. She is also involved in retail and city center development (serving as acting city center manager until June 2026).